The latest campaign advertisement is a new London Underground cross track advertisement currently in selected stations and will appear for two weeks (in March).
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PIG-O-METER COUNTS THE COST
Newcastle upon Tyne and York were the first two destinations on a Nationwide tour of the country by pig farmers as they took their campaign to the people of Britain.
The Campaign ‘Pig-o-meter’ is a huge wooden pig with a clock counting up the money that pig farmers are losing during the current crisis. The nationwide tour is intended to help raise awareness of the pig industry’s plight and of the campaign for a fair price for pigs.
The price of wheat has more than doubled in the past year meaning that pig farmers are now selling every pig reared at a loss. The industry is losing £6 every second, that’s over £3.5million every week.
Pig farmers are calling for a fair price for their pigs otherwise they will simply have no option but to stop rearing pigs or go bankrupt. If this were to happen the country would lose most of its pig herd as 95% of farmers have already said that they are considering halting production for good.
The UK pig industry has very high welfare standards and recent research has shown that consumers are willing to pay a few pence more on a quality pork product. All farmers are asking is that this is then passed down the chain so they receive a fair price.
Anyone wishing to register their support can sign the online petition by clicking here
click images below to enlarge:
Newcastle upon Tyne and York were the first two destinations on a Nationwide tour of the country by pig farmers as they took their campaign to the people of Britain.
View TV coverage of the Pig-o-meter trip
Click images above to view video
Click images above to view video
The Campaign ‘Pig-o-meter’ is a huge wooden pig with a clock counting up the money that pig farmers are losing during the current crisis. The nationwide tour is intended to help raise awareness of the pig industry’s plight and of the campaign for a fair price for pigs.
The price of wheat has more than doubled in the past year meaning that pig farmers are now selling every pig reared at a loss. The industry is losing £6 every second, that’s over £3.5million every week.
Pig farmers are calling for a fair price for their pigs otherwise they will simply have no option but to stop rearing pigs or go bankrupt. If this were to happen the country would lose most of its pig herd as 95% of farmers have already said that they are considering halting production for good.
The UK pig industry has very high welfare standards and recent research has shown that consumers are willing to pay a few pence more on a quality pork product. All farmers are asking is that this is then passed down the chain so they receive a fair price.
Anyone wishing to register their support can sign the online petition by clicking here
click images below to enlarge:
